Proper business planning can help a company prepare for a sale and maximize the selling price. Heritage also provides business planning services to help clients achieve future growth and expansion, maximize profits, improve revenue and operations performance, control expenses, motivate employees and ensure the effective utilization of corporate resources. Heritage offers the following business planning services:
Heritage provides a systematic approach to the development of company goals and objectives for the client. All elements of the strategic planning process are coordinated in the following step-by-step approach:
· Organize the Planning Committee – Develops a team of senior managers to formulate a long-range course for the company.
· Vision/Mission Statement – Conveys the identity and general direction of the company. Defines the business the client is in, what it does and why it exists.
· Situation Analysis – Assesses the current strengths and weaknesses of the client. Strengths are opportunities to exploit for expansion and profitability. Weaknesses are threats to growth that may sidetrack the implementation of plans or encourage exploitation from competitors.
· Environmental Factors – Evaluates the social, economic, technological, legal, and political factors potentially affecting the client’s future. Such factors are usually outside the control of the client.
· Major Goals and Objectives - Quantifies the short- and long-term goals and objectives of the client. Goals and objectives must be (1) measurable, (2) set against a deadline, (3) realistic, (4) ambitious, (5) motivating to staff to improve performance, and (6) designed to make the staff responsible and accountable for achieving the desired results.
· Strategy Formulation – Describes the steps required to achieve the short- and long-term goals and objectives. Factors to evaluate in determining strategy include (1) market opportunities for existing products in existing markets, existing products in new markets, new products in existing markets, and new products in new markets; (2) dealing with competition; (3) evaluating the product line; (4) evaluating market share and growth potential; and (5) selecting the right strategy.
· Financial Forecasts – Quantifies future sales, earnings and cash flow projects for three to five years using normal financial statement formats.
· Contingency Plans – Develops strategies for events that may throw the strategic plan off track – economic recession, unionization, legal restructuring, etc.
· Plan Implementation - Assigns the “key tasks” that must be performed to achieve the corporate-wide goals and objectives. The key tasks become the basis for individual and departmental action plans.
· Plan Reporting System – Establishes a reporting system to monitor the progress of the individual and departmental action plans. Each person and department within the company is responsible and accountable for achieving the goals and objectives established in the strategic plan.
Heritage provides Business Planning services designed to help clients achieve a specific goal or objective – financing for a particular project, corporate restructuring, acquisitions, divestitures, new market development, new product or service development, and other projects. All elements of the business planning process are coordinated in the following steps:
· Executive Summary – An overview of the business plan written as an abstract of the client’s present status and future direction. It is usually three to five pages in length and developed after all other sections of the business plan are completed.
· Vision/Mission Statement - Conveys the identity and general direction of the company. Defines the business the client is in, what it does and why it exists.
· Company Overview – Describes the present situation of the client in (1) business purpose; (2) legal name and form of business; (3) names, responsibilities, backgrounds and stock allocation of key employees and officers of the management team; (4) board of directors; (5) staffing requirements; and (6) strategic alliances, OEM relationships, joint ventures, marketing alliances, third party supplier agreements, and other joint development agreements.
· Products and Services – Describes the products and services offered by the client including proprietary technology, useful features and benefits and product life cycles.
· Market Analysis – Provides an analysis of the market in five essential areas (1) market definition, industry analysis, market segment information, strengths, weaknesses, and opportunities; (2) Customer profile and demographics; (3) analysis of competition; (4) Research and development; (5) risk analysis for costs, competition, industry, product liability, environment and other elements.
· Marketing Plan – Provides a marketing plan in four major areas (1) sales strategy for positioning, pricing, margin structure, discounts, selling methods, and marketing responsibilities; (2) distribution channels through direct sales, manufacturer representatives, distributors, retailers, OEM’s, direct mail, telemarketing, and other channels; (3) advertising and promotion campaign, coverage, media, brochures and other collateral materials; and (4) public relations strategy, announcements, press releases, trade shows, newsletters.
· Operations Plan - Provides an operations plan in seven key areas (1) facilities management for plant and office; (2) production methods; (3) delivery systems; (4) staffing requirements; (5) product packaging; (6) product fulfillment; and (7) transportation and shipping.
· Administrative Plan - Provides an administrative plan for (1) insurance requirements for comprehensive general liability coverage, business interruption coverage, professional liability insurance, and fidelity bonds; (2) accounting policies and management reporting requirements; and (3) human resources, administrative staffing and employee benefit programs.
· Financial Plan and Summary – Provides a summary for (1) assumptions used in the financial forecasts and budgets; (2) balance sheet comments on cash flows and ratios; (3) income statement comments on revenues, expenses, gross profit, net income and appropriate ratios; (4) break-even analysis; (5) capital requirements; and (6) payback strategy.
· Financial Forecasts – Provides specific forecasts prepared in tradition financial statement formats for three to five years. The statements included are a balance sheet, income statement, cash flow statement, revenue analysis, departmental expense statements, current position ratios, and operating ratios.
Financial Forecasts and Budgets
Forecasts are generally prepared to cover a period of three to five years in the future. Budgets are prepared for the current year. Both should support the goals and objectives outlined in the strategic plan or business plan. They contain a detailed financial plan for revenues, expenses and earnings by company, business segment, division, department and cost center. Such plans may also include a capital expenditures plan, sales analysis, cash flow projections and a human resources plan.